President Donald Trump has signed an executive order instructing the US executive branch to stop acknowledging the existence of "artificial intelligence" in official settings and to use "Super Intelligence" instead. According to The Verge, the directive covers official policy websites, policy documents and press releases. The same report states that executive agencies will not be required to revise regulations or documents issued previously.
The signing followed a White House luncheon with technology chief executives and government officials, convened to discuss what the administration now officially calls Super Intelligence. Nvidia CEO Jensen Huang and Tesla and SpaceX CEO Elon Musk stood alongside Trump during brief public remarks afterward, with other attendees also present. Trump described the lunch as "very productive" and "extremely friendly."
Trump framed the wording change as a rebranding rather than a technical redefinition. Speaking at a Tuesday event announcing the launch of America.gov, he said the word "super" is the best and simplest word available. He also said Chinese President Xi Jinping, who had visited the White House the previous week, "loves it" too.
The president contrasted the new label with the old one, saying the government does not want to hear "artificial" because the technology is not artificial, describing it as powerful and brilliant and predicting it will mostly be put to good use while bad uses are stopped. He likened the word "artificial" to the news, calling it "fake news."
According to the report, Trump first floated the rebrand in a speech to the United Nations General Assembly the prior week, presented as a way to calm fears that AI is advancing too quickly and poses a safety risk. The report describes the order as a terminology directive; it does not state that the order establishes a safety framework, testing regime or risk assessment process, and it does not state that the order creates a new compliance mechanism, reporting requirement or enforcement standard.
Per the report, the practical scope is still unusual, though it falls short of a regulatory overhaul. Past rules or documents do not need amending by agencies, yet in relevant settings officials will be expected not to acknowledge the terms "artificial intelligence" or "AI." For especially powerful versions of artificial intelligence, one of several industry terms is superintelligence, but the administration seeks to use it as a replacement for a broader statutory definition of AI.
On oversight, Trump pointed to existing enforcement bodies rather than describing new structures. He said there is a belief that there should be tremendous self-regulation, and that regulation comes automatically through the Department of Justice, the FBI and similar agencies. The report does not describe any new compliance mechanism, reporting requirement or enforcement standard tied to the terminology order.
Data center buildout, an area where technology companies have faced local hurdles, also came up in the same appearance. Trump said firms will work to make communities happy by providing resources and economic support they may need, and predicted that data centers are going to be very popular. The supplied evidence does not tie those remarks to specific provisions of the order.
For freelancers, designers and developers, the immediate effect is linguistic and contractual rather than technical. Anyone producing documentation, policy summaries, marketing copy or interface text for US government-facing work may need to follow the new vocabulary in official materials, while private-sector style guides, API names, model cards and research papers are not covered by the order as described. The report does not indicate that the underlying technology, model capabilities or procurement rules change.
The distinction matters because terminology changes can propagate unevenly. A federal website may say "Super Intelligence" while the standards bodies, academic literature and vendor documentation that freelancers rely on continue to use "artificial intelligence" and "AI." That creates a translation burden for anyone writing for mixed audiences, and it raises the risk of mismatched search terms, glossaries and accessibility labels. The evidence does not show how agencies will handle legacy documents that already use the older terms.
There is also an unresolved definitional question. The report says the administration wants "Super Intelligence" to stand in for a broader statutory definition of AI, but it does not provide the text of that definition or explain how it maps onto existing law. Without that, it is unclear whether the term is purely presentational or whether it will affect how agencies interpret rules that reference AI. The evidence supports only the terminology directive, not a change in legal meaning.
What remains unknown from the supplied evidence includes the order's exact signing date, its full text, any implementation deadline, and whether agencies have issued internal guidance. The report also does not say whether the order affects grant language, contract templates or procurement documents that freelancers and small studios frequently encounter. Those gaps limit how far the change can be planned for today.
The most defensible reading is that this is a communications directive with real but bounded reach. It changes official vocabulary for the executive branch and signals a preference for a more promotional framing of the technology. It does not, on the evidence provided, alter model development, deployment rules or the technical work that freelancers, designers and developers do. Treat terminology requirements as a client-specific style question, and confirm in writing which vocabulary a given government deliverable requires before rewriting existing material.